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Optimizing Customer Relationship Management through Digital Transformation: A Critical Analysis of AI, Big Data, and Automation in Enhancing Customer Loyalty and Business Agility

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Introduction In a rapidly evolving digital landscape, Customer Relationship Management (CRM) has emerged as a strategic tool for businesses seeking to foster customer loyalty and agility. The adoption of digital technologies like artificial intelligence (AI), big data, and automation has transformed CRM from a simple database of customer interactions to an intelligent system capable ... https://phdwritingassistance.com/

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