The Role of Attribution Modeling in Managing Inconsistencies Attribution modeling plays an important duty in fixing discrepancies in advertising and marketing information by offering a structure for assigning credit report to various touchpoints along the consumer journey. In today's multi-channel advertising landscape, where customers interact with brands across several touchpoints https://ussp26802.theideasblog.com/30207434/how-discrepancies-definition-can-save-you-time-stress-and-money