Clicks may look impressive, but conversions drive revenue. This article dives into six essential metrics that help marketers understand whether campaigns are truly successful: conversion rate, CTR, CPL, CAC, engagement rate, and ROI.
Surface-level metrics like website visits or likes can be misleading. For instance, a page may attract thousands of visitors, but if conversion is low... https://www.bestdigitalmarketingcourse.in/blog/measuring-digital-marketing-success/