Handmade rugs have always been sold through stories. In physical stores, those stories came from the person unrolling the rug, folding a corner back, letting you feel the weight with your foot. Online, the story is quieter. It’s in what the seller chooses to explain—and what they don’t bother dressing up. https://www.murfreesborovoice.com/article/103023/buying-handmade-rugs-online-is-mostly-about-trust-not-taste